In the name of Allah, The Most Beneficent, The Most Merciful.
Each time something gets difficult to bear, I just tell myself, “Just a little bit more”.
I am feeling extremely restless right now. I wish I can be free.
But the reality is I still need to be tied down until the green light comes on before I can finally take that last step to the finish line.
I do not feel like I am drowning as much and I am starting to feel a bit more positive about things. Things are starting to look up, is what I am trying to say.
I hope that I can stay resilient for a little bit more so I can have a good end to my run.
I am happy that people are starting to pursue their happiness. I do not wish for anyone to feel chained like me.
The fruition or even the first step you take in your pursuit of happiness is a liberating feeling. But it is very scary to change your life. It is easier when you are not facing that fear alone but not everyone is privileged to do that.
When you are able to come out of a difficult place and enjoy the fruits of your labour, it is the best feeling ever and it needs time to be savoured.
Mentally, I am ready to make that leap but in reality I need to wait for the right moment to make that one last masterful stroke.
On another note, one of my obligations has been ended by my employer so that completely frees me up for other things I am passionate about. I realise that I have a flair for content creation. Even when I thought my creative well has dried up, I was able to put something decent together and make everything link back to the brand messages of the business. That is what I am proud of. Also, the way I have been interacting with other Instagram accounts has created that connection between them and the business. And I noticed that my signature style of commenting has been mimicked by the person/people taking over me. I guess mimicry is a form of flattery. I was actually advised to just comment on other accounts with just emojis but I did the polar opposite because I do not feel that the business will benefit with a huge following that do not translate to actual sales. I believe in creating genuine connections, inviting others into understanding and supporting the business. And this kind of connection takes time to build.
I am just happy that I was able to put my degree into some good use. Unfortunately, the thing about my area of expertise is that it is not a tangible concept to grasp. A marketing expert is not necessarily a public relations expert. For example, a marketer’s expertise is focused on using communication tools to sell a product, a service, or even an idea. On the other hand, a public relations officer’s expertise is focused on using those communication tools to convey the messages of the company through the product, the service, and even the idea. So a marketer would sell you a piece of A4 paper by highlighting the things that attract people to buy it. For example, it is of higher quality because it is thicker than most papers out there. Whereas a public relations officer would present that piece of A4 paper by sharing the intentions of the company offering it for sale. For example, the paper is thicker because the company understand your needs as a user. As a user of paper, you need it to be thick enough so that the ink of your pens will not bleed through or to facilitate examination conditions so that others will not be able to see your answers when you turn the paper over to cover and so on.
So you can see that both marketing and public relations are pertinent components of a business. Sometimes it is more strategic to be more direct in selling. Sometimes it is more strategic to be more nuanced in selling. It all depends on your business objectives and your target audiences.
Naturally, it gets difficult to work with any business leader who does not give you a clear indication on the business objectives and target audiences, which may have to change from time to time depending on the sales situation.
But of course, I am humbled by the opportunity to have learnt a lot of useful things. I am just happy to be able to put a decent end to the run.
It is good to appear aloof to others sometimes. Haha!
I am going to get back to my mental war room and get back to working on things. I hope you guys will have a good day ahead!
And Allah is Al-Jabbar, The Restorer. – MM
Metropolitan Muslimah 